Six Figure Flower Farming

You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit....

What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers...

Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning,...

What if growing fewer flowers could actually help you build a  better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how...

If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A...

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower...

If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family...

If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell....

Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are...

Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray...

Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she...

The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor...