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All Episodes
Episodes
37: Customer focused agritourism with Dale Wickham
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episode, host Jenny...
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36: Top 5 tips for debt-free flower farming
Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a...
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35: Navigating cut flower pricing (part two)
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed:
Basic flower pricing industry standards
Why prices vary so...
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34: Navigating cut flower pricing (part one)
 Cut flower pricing can be tricky to nail just right in your business. If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode...
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33: Win-win farmer-florist relationships with Ellen Frost of Local Color Flowers
In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to...
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32: How to get time back for money-making tasks (with our real labor numbers)
Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line? Â
In this episode I’m sitting down to...
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31: 5 Steps to plan your best year yet
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out...
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30: The 2024 numbers are in: flower profitability 101
Curious about what flowers you’re making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks...
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29: How to know if a flower farming online course is right for you
There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay...
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28: How this farmer earned $100k this year
Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN. Â
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Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure...
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27: 5 steps to a wildly profitable business in 2025
Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?
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Or perhaps you feel like you are starting...
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26: How this farmer achieves a 90% customer retention rate (AND brought her husband on the farm)
Customers cost a lot of money and effort to get. If that’s the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side?
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In this...
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