Six Figure Flower Farming

Six Figure Flower Farming

Hosted by: Jenny Marks

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

All Episodes

Episodes

53: A peek inside our task management systems

Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems...
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52: Micro Urban Farming with Dee Hall of Mermaid City Flowers

Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots...
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51: 5 harsh truths about being a flower farm business owner

What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor...
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50: 10 lessons learned for big mothers day sales

Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth,...
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49: Farmers market success with Rebecca of Moonshot Farm

This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew...
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48: Farmers Market Sales: Do's and Don'ts

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most...
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47: How to deal with negative feedback (founded or not)

Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to...
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46: Ways to rank first on google searches with Homegrown Reach

Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture...
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45: 5 ways to make seed starting simple, easy, and quick.

Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From...
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44: How to have a HUGE Mother's Day (start now!)

Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s...
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43: Overcoming tragedy with Pepperharrow Farm

If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you. I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story of resilience...
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42: Are you focused on the wrong 80%?

In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm,...
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