
All Episodes
Episodes
48: Farmers Market Sales: Do's and Don'ts
In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most...
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47: How to deal with negative feedback (founded or not)
Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to...
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46: Ways to rank first on google searches with Homegrown Reach
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture...
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45: 5 ways to make seed starting simple, easy, and quick.
Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From...
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44: How to have a HUGE Mother's Day (start now!)
Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s...
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43: Overcoming tragedy with Pepperharrow Farm
If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you.
I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story of resilience...
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42: Are you focused on the wrong 80%?
In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm,...
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41: Clearing out the weeds with Jennifer of The Flowering Farmhouse
When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode,...
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40: A look inside lean flower farming
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.
She shares real examples from her own...
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39: How to implement systems (to get your time back and make more money)
“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear
In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why...
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38: Where 60% of our revenue comes from (and how you can do it too)
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason...
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37: Customer focused agritourism with Dale Wickham
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episode, host Jenny...
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