
All Episodes
Episodes
42: Are you focused on the wrong 80%?
In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm,...
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41: Clearing out the weeds with Jennifer of The Flowering Farmhouse
When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode,...
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40: A look inside lean flower farming
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.
She shares real examples from her own...
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39: How to implement systems (to get your time back and make more money)
“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear
In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why...
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38: Where 60% of our revenue comes from (and how you can do it too)
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason...
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37: Customer focused agritourism with Dale Wickham
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.
In this episode, host Jenny...
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36: Top 5 tips for debt-free flower farming
Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a...
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35: Navigating cut flower pricing (part two)
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed:
Basic flower pricing industry standards
Why prices vary so...
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34: Navigating cut flower pricing (part one)
 Cut flower pricing can be tricky to nail just right in your business. If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode...
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33: Win-win farmer-florist relationships with Ellen Frost of Local Color Flowers
In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to...
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32: How to get time back for money-making tasks (with our real labor numbers)
Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line? Â
In this episode I’m sitting down to...
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31: 5 Steps to plan your best year yet
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out...
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